HealthyWage develops programming based on academic and industry research on the impact of financial incentives and social networking on the effectiveness of wellness program outcomes. HealthyWage programs are available directly to consumers and also through many large employers, including Fortune 500 companies, school districts, state and local governments and other employers.
The HealthyWager program allows participants to "bet" on their weight loss. Each participant uses the HealthyWager prize calculator to find out what cash prize HealthyWage will pay based on how much the participant is willing to "wager," how much weight the participant wants to lose, and how much time the participant needs to reach that weight loss goal. Participants who achieve their goal in the agreed timeframe win the prize. The model provides a double incentivization in the form of loss aversion and the opportunity to gain.